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工業技術研究院

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i-Store 行銷服務解決方案

技術簡介

 i-store整合行銷。
i-store整合行銷。

解決產業的問題

  • Line優惠券廣告推播,卻拿不到消費者行為資料,無法做效益分析與行銷策略優化
  • 大部分零售端線上線下未整合,整體行銷服務無法追蹤
  • 導入優惠券,卻因線下無法實體核銷,使優惠券可兌換場景限縮而降低黏著度

特色與創新

  • 第三方優惠券/點數發送核銷服務解決方案:
    • 累積式行銷策略。
    • 無縫的服務體驗。
    • WEB/APP/API模組化串接模式。

應用與效益

  • 宏碁+UDN(華山文創)。
  • 豐趣(九份商圈)。
  • 藝高(桃科展)。
多元核銷方式。
多元核銷方式。



延伸閱讀
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