The Advanced Transparent Display Interactive System has added value to key components for the automation of transparent displays. Users can select products of interest using an interactive interface, and relevant information about them will be shown. The smart interactive system allows real-time operation by two users, boasts accurate directivity, and keeps positioning error below ±4.6 mm. The technology also enhances the development of innovative applications and services in the current display industry, facilitating the upgrading and transformation of Taiwan’s industrial technologies.
Applications & Benefits
The intuitive information display service included in the system has been tested in retail stores and is proven to extend customer dwell time from 20 seconds to 1 minute and thus increase their willingness to purchase. The transparent AMOLED display developed by ITRI boasts a penetration rate of 71%, attracting attention from many companies at the 2019 Touch Taiwan Exhibition.