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工業技術研究院

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技術名稱: CRM解決方案行銷規則技術

技術簡介

本技術為主要是以智慧化消費者行為分析平台為基礎,提供彈性多元化的SoLoMo-based event engine,可讓使用者應用SoLoMo概念,發展精準行動行銷服務應用。本技術利用Data Mining/Analysis累績有效 CRM 行銷規則,突破跨業整合行銷障礙,達成個人化的即時消費回饋與跨店家優惠行銷效果。

Abstract

The technology mainly resides on intelligent consumer behavior analysis platform, provides flexible diversified SoLoMo-based event engine, to let user apply SoLoMo concept to develop precision mobile marketing service applications. By applying Data Mining / Analysis to accumulate effective CRM marketing rules, it can break cross-store integration marketing obstacles, and achieves personalized instant rebate to consumer and effective cross-store promotions.

技術規格

1.採用JAVA程式語言 2.作業系統為Windows 3.提供Weka採礦模型分析介面 4.交易過程提供自動推估至少3種會員屬性偏好 5.支援100位客戶同步服務並於6秒內回應(Intel Core2 Quad 以上伺服器)

Technical Specification

1.Code Language : JAVA 2.Operation System : Windows 3.Provide Weka data mining analysis interface 4.Automatically estimate at least 3 kinds of members attribute preferences during the transaction process 5.Support 100 clients synchronization services and respond within 6 seconds (On Intel Core2 Quad server)

技術特色

本技術為CRM解決方案中的行銷規則執行模組,其主要功能在於達成銷售過程中的行銷策略快速執行與即時回應,並提供雲端服務概念及高可用性與擴充性之能力,以協助中小企業在採用本系統後可以持續擴充其功能及效能,真正達到即時行銷之效果,增加店家獲利機會。整體系統可以分二大部份,一部份是實際前端與金流的蒐集與溝通,一部份則是CRM服務回饋的引客架構。在蒐集與溝通的部份主要採用XMPP與WebService技術,可穩定溝通,並快速推估消費屬性特徵(偏好, 金額, 地域, 頻率);在引客架構上則可以分「商業分析」及「規則執行」的兩大主要部份,分別用來進行行為分析與引客促銷等動作。

應用範圍

可用於中小企業零售店家,生活圈/商圈、觀光特定區、風景區商店街,區域商圈經營者等之顧客消費資料分析採礦,以增進行銷效率,降低行銷成本。亦可提供給商業行銷顧問公司,用於經營顧客資料分析管理。

接受技術者具備基礎建議(設備)

1.至少一台Intel Core2 Quad 以上伺服器,含網路並支援JDK 1.6之作業系統 2.至少一台RDBMS,例如MySQL、DB2等 3.至少一套具備資料交換介面之前後端裝置(POS)與金流系統

接受技術者具備基礎建議(專業)

1.針對環境架設,至少需具備下列資訊技術觀念:Java、RDBMS、WebService、XMPP 2.針對系統整合,至少具備前後端與本CRM系統資料交換之客製化能力 3.針對行銷規則制定,至少具備關聯式資料庫、Kettle視覺化規則與流程設計能力

技術分類 U-服務系統開發

聯絡資訊

聯絡人:周弘裕 智慧物流與供應鏈整合組

電話:15798 或 Email:honyue@itri.org.tw

客服專線:+886-800-45-8899

傳真:03-5820315

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