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工業技術研究院

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技術名稱: 零售業跨業優惠兌換服務設計方法論

技術簡介

本技術運用法人所開發跨業紅點兌換資訊交換平台及服務設計,發展聚微網絡創新服務(聚微網絡分為中型連鎖體系 vs. 週邊微型店家(以中帶小型)、中型連鎖體系 vs. 資通訊平台業者(相互扶持型)、旗艦/人氣店家 vs. 週邊店家(拉抬共榮型)三類),解決:聚微網絡商業模式之建構、跨業紅點兌換資訊整合以及紅點兌換與紅點自主管理服務流程設計三項關鍵問題。

Abstract

This technology make use of the information exchange platform of the cross-industry bonus point exchange, developed by legal person unit to build micro business unit networking innovative services (the micro business unit network can be categorized into three kinds: the medium chain system outlets verse their neighboring stores (the-medium-lead-the-small type), and the medium chain system outlets verse ICT platform operators (the mutually supporting type), the flagship/popular stores and their surrounding stores(the lifting-and-co-prosperity type)) to resolve three key issues: the construction of micro business unit networking business model, the information integration of cross-industry bonus exchange, the service process design of bonus exchange and bonus self-management.

技術規格

在設計階段需進行:目標客群分析與確認、服務藍圖規劃與確認、對價規則與兌換模式設計(B2C)、活動費用支付/拆帳/分潤機制協商(B2B)、平台服務選擇與確認、系統/資料介接規劃和系統/資料介接與實測;  在執行階段需進行:導入所需資源與時程規劃、行銷活動設計與執行、行銷活動與資源調整決策、使用者(會員/門市/總公司/合作店家/系統服務商)介面軟體開發、UI/UX意見蒐集與優化、跨業優惠兌換與核銷、門市獎勵機制、門市員工教育訓練;  在分析階段需進行:行銷成效分析、跨業優惠兌換清算與分潤、優惠品項兌換排名、商品/服務適配性分析、服務系統分析等。

Technical Specification

In the design phase, we have to investigate the target customer profile, design the service blueprint plan, define the points value and select a redeem model(B2C), evaluate the SI partner, implement the systems interface;  in the implementation phase, allocate the required resources and plan a promotion schedule, dynamic refine the marketing activities, design the store staff’s incentive and training programs;  in the analysis stage, the reports for KPI analysis and profit clearing are design.

技術特色

透過B&B匹配分析可評選適當的合作對象,經由TA分析可以瞭解目標客群的樣態以及可行的優惠方案設計,執行期間隨時可透過報表對服務成效進行監控,以機動調整方案內容或獎勵機制,確保跨業合作執行成效。

應用範圍

可加速行銷公司、資服業者設計跨業優惠,並快速導入零售業者與調整活動內容以強化活動效果,亦可透過本方法論設計跨業兌換機制和發點與核銷的終端裝置與服務流程。

接受技術者具備基礎建議(設備)

CRM系統或會員管理系統,有發放紅利點數或優惠券之相關軟硬體設備

接受技術者具備基礎建議(專業)

熟行銷學、及統計分析軟體,並有MIS員

技術分類 H-智慧照護

聯絡資訊

聯絡人:黃素珍 智慧醫療與照護組

電話:03-5912484 或 Email:@itri.org.tw

客服專線:+886-800-45-8899

傳真:03-5820315

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