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工業技術研究院

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技術名稱: 生活物流產品形象設計

技術簡介

生活物流的相關商品為台灣外銷與物流業佈局重要產業,本技術可協助建立物流特色品牌,促進臺灣商品外銷與物流業發展。實施手段從最初建構品牌概念與設定,進而發展產品意象,最後藉由此核心文本展開形象設計。

Abstract

The products relative to living logistics is important to the international trading and logistics industry of Taiwan. This technology facilitates to build the product branding of Taiwan and promote the trading and logistics industry. The processes include the initial brand conceptualization, the CIS design, core context development, and finally come out the image design.

技術規格

產品形象設計為客製化的設計服務,其系統流程包含:(1)建構品牌概念與設定,(2)產品意象發展,(3)核心文本展開。

Technical Specification

The product image design is a customization design service. The process includes (1) the initial brand conceptualization, (2) the CIS design, and (3) core context development.

技術特色

依據產品生產過程的特質,從環境地理與人文歷史的角度,發展為品牌概念的論述,確認文本主軸,同時參照生活物流的各項規範,從原物料到各項衍生產品,產出品牌行銷策略與產品形象設計。

應用範圍

生活物流產業、農漁產品零售產業

接受技術者具備基礎建議(設備)

none

接受技術者具備基礎建議(專業)

none

技術分類 S-創意與設計系統

聯絡資訊

聯絡人:施香蘭 文化與運動科技組

電話:+886-3-5912380 或 Email:celiaShih@itri.org.tw

客服專線:+886-800-45-8899

傳真:+886-3-5826474

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