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工業技術研究院

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技術名稱: 品牌社群服務系統開發

技術簡介

以行動裝置結合品牌社群服務模式,整合運用品牌連鎖零售業者與行銷傳播公司之專業,透過舉辦整合型行銷活動,收集互動資料與分析獲得量化數據,據以達到提高品牌知名度與社群參與度,進而了解消費者,並以智慧推播精準行銷方式,達到開發新客源及增加銷售量等目標進行系統規劃。並以華文社群洞察技術分析社群意見,提供企業決策參考

Abstract

Combined with mobile devices brand community service model , integrating the use of professional brand chain retailers and marketing communications company , the quantitative data obtained through organizing integrated marketing campaigns , interactive data collection and analysis , according to increasing brand awareness and community participation in order to understand consumers and precise marketing push in the way of wisdom , to develop new customers and increase sales and other targets for system planning. In addition, social media listening for Chinese media has sentiment analysis and will be used or enterprise decision support

技術規格

?品牌&產品正負評關聯追蹤 ?關鍵字時間趨勢追蹤 ?品牌熱門度趨勢追蹤 ?社群意見領袖追蹤 ?社群人口結構分析

Technical Specification

?Brand & Product sentiment analysis ?Keyword over time analytics ?Brand trend monitoring ?Opinion leader identification ?Social network demographic analysis

技術特色

蒐集華文母嬰社群104萬篇文章,建立5個評估Metrics,並建立2種消費者互動購物通路。建立母嬰Domain Model,分析簡體繁體社群資訊包括:台灣母嬰品牌Facebook粉絲團、台灣PTT、大陸微博(巴拉巴拉、小豬班納、派克蘭帝、?孩儿)、大陸論壇 ,自動偵測產品、品牌負面評論、新關鍵字趨勢等等。

應用範圍

品牌業者、通路業者、零售業者

接受技術者具備基礎建議(設備)

網際網路 具備社群經營經驗,例如Facebook粉絲團或微博社群 具備資料分析能力

接受技術者具備基礎建議(專業)

none

技術分類 S-創意與設計系統

聯絡資訊

聯絡人:萬象 文化與運動科技組

電話:+886-3-5918589 或 Email:swan@itri.org.tw

客服專線:+886-800-45-8899

傳真:+886-3-5826474

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