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工業技術研究院

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技術名稱: 個人化即時產品推薦引擎模組 (V1.0版)

技術簡介

根據顧客的興趣特徵、購買行為、與POS過往交易資料,運用推薦分析演算法進行統計分析,以提供更精準的商品推薦服務來增加銷售,提升產品購買率。

Abstract

According to the user behavior、POS data and user online EC store shopping behavior data to analysis and get the shopping ground rule to raise the shopping rate。

技術規格

SBD (Scan, Buy, Deliver)創新服務:是結合智慧型手機、QR code 辨識技術,並整合第三方支付金流與物流之創新消費服務。本創新服務之個人化即時產品推薦引擎應用於行動裝置上,包含EC採購行為的專業資料庫,經由前置處理與業者POS系統整合,可透過四種演算法制定推薦法則,並決定推薦結果。本技術包含13個整合與查詢用API。

Technical Specification

Scan, Buy, & Deliver is a innovation Service。The service combined mobile、QR Code、3rd Payment Management。We had development 4 kinds for algorithms and 13 APIs

技術特色

技術現況:本技術目前已經成功應用於三種產業,且證明能有效透過本推薦引擎技術,增加購買率。 技術特色:結合台灣EC使用者行為模式,並針對消費產業特性,進行產品匹配,達成資料庫正規化的效果。

應用範圍

可應用於適合SBD服務的滿巢上班族群生活採購所依賴的相關零售產業,例如寵物用品產業、嬰幼兒用品百貨業、食品百貨零售業者…等。

接受技術者具備基礎建議(設備)

有過往POS系統,可以做為推薦引擎初始資料分析之用。

接受技術者具備基礎建議(專業)

熟Web 操作 熟MY-SQL資料庫管理

技術分類 U-服務系統開發

聯絡資訊

聯絡人:羅國書 智慧物流與供應鏈整合組

電話:+886-3-5913405 或 Email:JonesLo@itri.org.tw

客服專線:+886-800-45-8899

傳真:+886-3-5820315

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