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工業技術研究院

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技術名稱: 精準行銷動態名單分析模組V.1

技術簡介

本技術適用於行動網路服務之精準行銷,技術內容包括用戶動態標籤、用戶行為分析、社群資料分析及行銷投放決策支援。技術特點為交互運用用戶背景身分及使用行為,隨時更新用戶的面貌描述,並配合社群資料分析以分群投放方式進而達成精準行銷之目的。

Abstract

This technology is suitable for the precision marketing of the mobile network service. The technical content includes user dynamic label, user behavior analysis, community analysis and marketing decision support. Technical characteristics include the interactive use of the user background and behavior of the use of identity, at any time to update the user‘s features description, and then by using sub-group broadcast approach to achieve the purpose of accurate marketing.

技術規格

系統開發環境規格 Windows平台:採用VB .NET軟體開發、.net framework4.0、MySQL 5.6.5

Technical Specification

Development Env. Spec. Windows Platform:VB .NET Develop、.net framwork4.0、MySQL 5.6.5

技術特色

本技術適用於行動網路服務之精準行銷,技術內容包括用戶動態標籤、用戶行為分析、社群商務資料分析及及行銷投放決策支援。技術特點為交互運用用戶背景身分及使用行為,隨時更新用戶的面貌描述,並以分群投放方式進而達成精準行銷之目的。

應用範圍

零售業、服務業。

接受技術者具備基礎建議(設備)

Net framework環境主機 網際網路 MySQL環境

接受技術者具備基礎建議(專業)

略具資訊教育背景 網路服務與應用相關之技術能量與經驗 熟MySQL資料庫管理

技術分類 S-創意與設計系統

聯絡資訊

聯絡人:萬象 文化與運動科技組

電話:03-5918589 或 Email:swan@itri.org.tw

客服專線:+886-800-45-8899

傳真:03-5820315

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