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工業技術研究院

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技術名稱: RFID自行車路徑蒐集技術

技術簡介

以RFID為基礎,取得自行車騎乘者路徑資料,以進行騎乘者路徑分析進行精準行銷推薦。 此系統分為前後台二部分:前台為自行車資料擷取模組,以RFID及GPS為技術基礎,取得自行車的經緯度及時間資料;後台的部分為使用者偏好分析模組,以前台取得的自行車資料為基,搭配騎車者資料,每日推薦適合的店家優惠券資料,以提升入店消費率。

Abstract

Based on RFID technology, retrieving bicycle route data and analyzing route features in order to deliver personalized coupons to user. There are two part of this system, one is bicycle data collection module ,the purpose of this module which based on RFID and GPS technology is to collect bicycle longitude, latitude and timestamp ;the other one is user preference analysis module, the purpose of this module is to analyze the location data and user preference in order to provide recommended store coupons

技術規格

建置RFID及GPS於自行車以取得路徑資料,以及搭配runkeeper api界面取得路徑資料, 資料的取得包含經緯度以及時間 後台同時要取得使用者基本資料,包含年齡/性別/行業別/基本偏好,即可根據以上資料進行精準行銷推薦

Technical Specification

Implement RFID and GPS collection module on bicycle, also implement runkeeper api to collect route data, these data include longitude, latitude and timestamp The backend system also need user fundamental data, including age/gender/occupation/base preference, based on above data to recommend store coupons.

技術特色

以RFID為基礎,取得自行車騎乘者路徑資料,以進行騎乘者路徑分析進行精準行銷推薦

應用範圍

自動取得自行車路徑資料以進行使用者分析, 以精準推薦商家優惠券,促成顧客來店率

接受技術者具備基礎建議(設備)

設備: YouBike (RFID+GPS)

接受技術者具備基礎建議(專業)

Oauth2 認證技術 php 網站建置技術 machine learning 技術

技術分類 S-人機互動技術

聯絡資訊

聯絡人:王義榮 文化與運動科技組

電話:03-5913402 或 Email:davidwong@itri.org.tw

客服專線:+886-800-45-8899

傳真:03-5820315

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